As lawyers, we craft narratives and advocate for our clients, but often it can be hard to wrap our heads around doing it for ourselves and our law practices. Lauren Hendricks—Marketing Maven, owner of Cambium Marketing, and Board President of the Louisville Independent Business Alliance—will walk us through the components of and considerations for building a marketing plan and a personal and professional brand. She will discuss thinking through a new business plan, refreshing an existing business’ approach, and creating digital and social media strategies.